Objective To create a Brand identity that was stylish, contemporary and warm that conveys the quality and passion that the owners have for food and coffee. The Brand identity had to be adaptable for future developments and not be too much either 'coffee' or 'food'. What We Did We created the Brand Mark and worked it into all Signage, Packaging, Menus, Advertising, Marketing Material and Website. The 'steam' design works for both food and coffee and is an elegant design feature. The colour palette is warm, simple and timeless. The overall style is welcoming and conveys high quality.