10 YEARS DESIGNING – Our 10 Favourite Identity Designs
Turning ten years old (in business) makes you look back at all the work you have done over the years. Sometimes you can come across work that you have done and forgotten about, and others you still see every day. Here are our 10 favourite identity designs that we have created since we started in 2001, until 2011. We are proud to say that we still work with most of these clients. Some of these businesses have changed, closed, moved or are just taking a break, but we still enjoyed working with them at the time and are proud of what we created for them.
1. ALTOBRIDGE
This was one of the very first identities we worked on. This was created for Mike Fitzgerald back in 2001 when the company was just strating up. Altobridge is now a multi-million euro company providing mobile technology solutions to organisations all over the world. The logo has not changed since it’s inception, which suggests that is well recognised in their industry and valuable to the company.
2. EGAN GOLF
This was created in 2008. This company was a start-up who had invented and produced a training product to help people improve their golf. The company was named after the inventor, Les Egan. The product they had designed was a premium item, so the company behind it, Egan Golf, needed a high-end look and feel. The logo is a representation of a golf driver/wood behind a golf ball about to be struck. This suits the brand because the product is a machine that automatically tees up the balls so you can concentrate on your swing. The company has gone from strength to strength and we are glad to say they trusted us in creating all their marketing material. Here’s another example.
3. CUSTOM FURNITURE STORE
This was a furniture store who wanted to rebrand to show that their products were made from solid wood, not MDF or cheap veneer. We incorporated the tree icon to portray real wood, and gave them the tagline ‘what real homes are made of’. The emphasis on the word ‘real’ was to give the idea of quality, so that their customers could feel like they were buying furniture for their home that would last for years, and be an important part of their home. This was created in 2006.
4. CATWALKS
This was an event that travelled the country every year, it started in 2001 and ran until 2006. It was an evening for ladies, with dinner, entertainment, fashion show and product exhibitions. The logo is simply a silhouette of a cat walking forward. In the later years of the event, it was adapted to include the title sponsor logo of Blossom Hill. But this is the original which, obviously, we prefer.
5. PAVILION EVENTS & MARQUEES
Created in 2006 for a new marquee company. We came up with the business name ‘Pavilion’ and created the logo to suit it. We have worked with them since then on various other projects including signage, van artwork, advertising, and more recently their new website. They provide beautiful marquees and spectacular interior decor for weddings and events all over the country.
6. NORTHERN SOUND
We created this in 2008 for the regional radio station Northern Sound. They wanted a fresh, vibrant modern logo without being too funky. Their listeners were at the time mostly over the age of 30 so it could not be too young looking. The logo captures the feeling that the station is ‘the spirit of Cavan and Monaghan’. Cavan is known as ‘the lake country’ and Monaghan is known for it’s gentle countryside and these two aspects are represented in the logo.
7. NATIONAL AQUATIC CENTRE
This was the original logo for the National Aquatic Centre in Dublin, which was officially launched in 2003. The three waves represent fitness, competition and leisure. Two of the waves are in the aquatic colours blue and green and the third wave is orange to portray vibrancy and fun. The identity changed a number of years later when the management of the centre changed, but we were delighted at the time to be involved in such a high profile project at such an early stage of our business.
8. SCARAB INTERNATIONAL
This one is just a bit different to most of our other projects. It was for a web and multimedia company in Cork who wanted something sharp and metallic looking. We created this in 3D Studio Max and adapted it to make the final logo. The mouse forming the shape of the scarab works well and the overall feel is quite slick.
9. RADIO KERRY
This is probably one of the most recognised brand marks in Kerry. They rebranded in 2006, changing some of their schedule, introducing new shows and presenters, wanting to attract a younger audience. They chose Midpoint to create their new brand identity in line with their new image. We created this logo and all the supporting material including advertising, signage, print pieces, etc. The logo is made up of three elements – Crown (for the Kingdom), Mountain Peaks (Kerrys landscape) and the Transmission Waves (for the radio signals). We are happy to include Radio Kerry as one of our clients to this day and hopefully for the foreseeable future.
10. UL CONFERENCE & SPORTS CAMPUS
This is a recent identity we created in 2010 for Campus Life Services, based in UL. They wanted to promote UL as a venue for conference and sports events. The logo is made up of 6 different coloured and shaped floating pieces, each one representing facilities they can offer to organisations. The whole logo gives the feeling of freedom and space which is the feeling we get every time we visit the campus.
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Hi Paul,
Well done on the 10 years. In my 20 odd years in the industry you are one of the best designers I have come across and I wish you all the best for the next 10 years.
Delighted to see our “baby” Catwalks making the grade. I knew it would.
Happy celebrating.
Dee xxx
Wow, thanks Deirdre. It was a real pleasure working with you on Catwalks. You too are a consumate professional and thank you for choosing to work with me.
All the best