O’Rourke & Co – New Brand Identity
This is a new identity we created for O’Rourke & Co Chartered Accountants in Killarney. They wanted to change the way they were being perceived and didn’t feel that their current image portrayed the fact that they were a member of Chartered Accountants Ireland. Being a Chartered accountants firm gives extra credibility and they wanted to show that. They also wanted to show that they were a modern company with many young professionals in their team, sot they didn’t want to look too traditional or old fashioned.
The logo represents the growth of their clients, and how the firm helps their client by being involved at every stage of development. Their tagline is ‘We focus on you and your business … not just your tax return’. They were looking for a stylish modern identity, that also wasn’t too out there and gave the impression of a very professional and reputable company which they take very seriously. As part of all our identity packages, we give clients a Brand Toolkit CD with all the artwork they will need to ensure consistent brand communications from now on. It contains all versions they may need. Here is the stationery set we designed for them too.